Which Content Format should I choose?

Don't worry if you don't yet know which format is ideal for your campaign — we're here to help! Choosing the content format depends mainly on where the video will be shown and what your campaign's goal is.

The format defines the ratio between the width and height of the image or video, working like a "frame" that fits your content perfectly on the desired platform.

Formats available on Noovid:

📱 Vertical (9:16)

Ideal for content designed to be viewed on phones and social media. This format takes up the entire screen on mobile devices and provides a more immersive experience.

Most used on:

• Instagram Stories, Reels, and IGTV

• TikTok

• Facebook Stories

• Vertical posts on LinkedIn

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💻 Horizontal (16:9)

The famous "widescreen" — it's the most common format for videos on desktops, streaming platforms, and paid ads. Versatile and widely accepted across different channels.

Most used on:

• YouTube

• Video ads on Facebook

• Videos on Amazon

• Carousels on Instagram and Facebook

• Twitter, LinkedIn, and Pinterest

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Any format

By choosing this option, you give the creator the freedom to select the ideal format for the content. It's an excellent choice if you want to test different creative variations or use the videos across multiple platforms.

✅ Practical tip:

Think about where the content will be published and the type of experience you want to offer your audience. If you want to focus on social media and organic engagement, go with vertical. For broader campaigns, ads, and YouTube, horizontal is the best choice. And if you're after versatility, let the creator create freely.

If you're still unsure, our team can help you choose the ideal format for your campaign!