What is a Hook Pack project?
Some projects ask for the main video plus 2 or 4 extra hooks. What you deliver, in what order, and when you're paid.
In a Hook Pack project, the brand wants to test different openings. You film the main video plus 2 or 4 hook variations: the same video with a different opening line each time. Each variation is a full video, uploaded separately.
📋 What you'll deliver
You'll see this on the project before you apply, under What you'll deliver:
- 1 main video that follows the full script.
- 2 or 4 hook variations: the same video, only the opening changes.
- The opening lines the brand wants. If a hook has no line, write your own opener.
The project's pay already includes the Hook Pack.
It's one job
You accept all the videos or none. When you apply or accept an invitation, you confirm that you'll film and upload every video in the pack.
🪜 In what order?
Upload the main video
Film and upload the main video by your deadline, as usual.
Wait for the brand's approval
The hooks unlock once the brand approves the main video. That way the body of the video is settled and only the opening changes.
Upload each hook
Upload Hook 2, Hook 3 and so on from the job page. When you upload, you'll see the opening line to use.
💡 Good to know
- Each video is reviewed and approved on its own, so the brand can ask for changes to one hook without touching the others.
- If the brand doesn't respond to a video within 7 days, it's approved automatically.
- You're paid once every video in the pack is approved.
- If the project also has Social Boost, you post the main video.
Tip
Keep the hooks really different: change your first words, your energy and what you show in the first seconds. The brand is testing which one works best, so give them real options.
How do I get my partnership ad code?
Step by step: generating your Instagram partnership ad code and sending it to the brand through Noovid.
What is the Photo Pack, and do I have to deliver the photos?
What the Photo Pack is, how much it pays and why delivering the photos is required once you accept the project.