What are Partnership Ads?
What Partnership Ads mean for creators: letting a brand run your Instagram post as an ad for 30 days, and the extra pay.
Partnership Ads let a brand run your Instagram post as a paid ad from your account for 30 days, and you earn extra for it. They come with some projects that include Social Boost on Instagram. The ad shows your name and account alongside the brand.
💶 What you earn
€29 extra, on top of the video and the Social Boost post.
📋 What you need
- A professional Instagram account (creator or business). You can switch for free in the Instagram app settings.
- When you apply, you'll tick a box agreeing to authorise partnership ads for 30 days.
🔄 How it works
Deliver your video
Deliver your video and get it approved.
Post it on Instagram
Post it following the brief.
Send your ad code
Generate the partnership ad code in Instagram and send it on the job page together with your post link. How to get your ad code
The brand has 7 days to confirm the code; if they don't, it's confirmed automatically. You're paid once every part of the project is approved.
💡 Good to know
You never pay for the ads
The brand pays for the ads — you never pay anything.
- Keep the post public and don't remove the authorisation during the 30 days.
- Not interested in Partnership Ads? Just don't apply to those projects.
What if my Social Boost post is removed, deleted or changed before the 30 days?
What happens if you delete, archive or change a Social Boost post early, and what to do if the social network removes it.
How do I get my partnership ad code?
Step by step: generating your Instagram partnership ad code and sending it to the brand through Noovid.