What is the Hook Pack and how do I add it?
Get extra versions of the same video, each with a different opening, to A/B test your ads. Packs, prices and how to add it.
The Hook Pack gets you extra versions of your video, each opening with a different hook. The rest of the video stays the same, so you can A/B test which opening stops the scroll and sells best.
🪝 What you get
Each creator films the main video plus 2 or 4 hook variations. Every variation is a full video with its own opening line, delivered as a separate file.
| Pack | What each creator delivers | Price |
|---|---|---|
| 2 Hook Pack | 1 main video + 2 hooks | R$ 99 |
| 4 Hook Pack | 1 main video + 4 hooks | R$ 169 |
The price is per creator and stays the same whatever the video length. If you hire three creators, the pack applies to each of them.
➕ How to add the Hook Pack
Go to the Add-ons step
When you create the project, go to the Add-ons step. The Hook Pack is the first card.
Choose your pack
Pick 2 or 4 hooks and click Add. If you've already bought Hook Pack credits on the Bundles page, choose Use my pack at the payment step.
Write the opening lines (optional)
Once added, a field opens for each extra hook. Write the opening line you want (up to 160 characters), or leave it blank and the creator will come up with one.
The Hook Pack is added to the project total and paid at the same checkout.
Test different angles
You'll learn more if each hook tries something different: a question, a bold claim, a problem, a result. Five versions of the same sentence won't tell you much.
💡 Good to know
- You can add one Hook Pack per project.
- The Hook Pack can't be combined with 48h Express Delivery: several full videos don't fit in one 48-hour window.
- Creators see the pack and your opening lines before they apply, and they confirm they'll deliver every video.
- It works with the other add-ons, such as Social Boost and the Photo Pack. With Social Boost, the creator posts the main video.
How do I set up Meta to run partnership ads through Noovid?
What to do when Noovid says your Meta accounts need one more step: share your Facebook Page and Instagram account with the ad account's business portfolio.
How are hooks delivered and approved?
The creator sends the main video first, then each hook. You review every video on its own, and they all sit together on the Videos page.