How do Partnership Ads work, step by step?

Create the project with Partnership Ads

In the Add-ons step, add Social Boost and choose Instagram. Then switch on Partnership Ads inside the Social Boost card.

Approve the video and the post

The creator delivers the video as usual. Once you approve it, they post it on their Instagram and send you the post link to approve.

The creator sends the ad code

On the post, the creator opens Partnership ad permissions in Instagram, generates a partnership ad code (it starts with "adcode-") and pastes it into Noovid. We'll let you know when it arrives.

Use the code

You have two options on the job page:

• Boost as partnership ad — Noovid creates the ad in your connected Meta ad account: choose an existing ad set, a new ad set or a new campaign, then click Create paused ad. Everything is created paused, so nothing is spent until you review it and switch it on in Ads Manager.
• Use it yourself — click Copy code, use it in Meta Ads Manager, then click Code works in Noovid.

If you don't do either, the code is confirmed automatically after 7 days so the creator can be paid.