What are Partnership Ads?
Run a creator's Instagram post as an ad from their own account: what Partnership Ads are, the price and the requirements.
Partnership Ads let you run a creator's Instagram post as a paid ad that shows the creator's name and account alongside your brand — instead of coming only from your brand's account. Because it looks like a recommendation from a real person, the ad tends to feel more authentic and stand out in the feed.
🤝 How it works with Social Boost
Partnership Ads build on Social Boost:
- With Social Boost, the creator posts your approved video on their Instagram and keeps it live for 30 days.
- With Partnership Ads, the creator also lets your brand use that post as an ad for 30 days.
💶 Price and requirements
- €69 per creator, on top of the video and Social Boost.
- Available to all brands on Noovid Pro.
- Instagram only — Social Boost on TikTok can't be combined with Partnership Ads.
- You add it when you create the project, in the Add-ons step. It can't be bought in advance as a bundle credit.
- To boost the ad from Noovid, connect your Meta ad account under Settings → Integrations → Meta Ads.
Who can apply
Only creators who agree to authorise partnership ads can apply to these projects, and they need a professional (creator or business) Instagram account.
Social Boost rules: how long posts stay live and what if a creator breaks them
How long a Social Boost post must stay up, what happens if it's removed before 30 days, and the penalties if a creator doesn't follow the rules.
How do Partnership Ads work, step by step?
From the creator's post to a live partnership ad: the ad code, boosting from Noovid, and the 30-day window.