Which Content Format should I choose?
The formats available on Noovid — vertical (9:16), horizontal (16:9), or any format — and how to pick the right one.
Pick the format based on where the video will be shown: vertical for phones and social media, horizontal for YouTube, desktop and many ads — or let the creator choose if you want flexibility.
The format is the ratio between the width and height of the video, a bit like a frame that makes your content fit the platform properly.
📐 Formats available on Noovid
When you create a project, you'll find them under Aspect Ratio as Portrait (vertical), Landscape (horizontal) and Any (let the creator choose).
Made for phones and social media. It fills the whole screen on mobile, so it feels more immersive.
Most used on:
- Instagram Stories and Reels
- TikTok
- Facebook Stories
- Vertical posts on LinkedIn
💡 A quick tip
Think about where the content will be published and the experience you want to give your audience:
- Focusing on social media and organic engagement? Go vertical.
- Broader campaigns, ads and YouTube? Go horizontal.
- Want versatility? Let the creator choose.
Still not sure? Message us and we'll help you pick the right format.