How to write an effective brief
What to include in your brief so you get the UGC content you pictured, without needing revisions.
A good brief tells the creator what the video is for, what to say, how to say it and what to avoid. The clearer it is, the more likely you'll get exactly the video you pictured — first time.
On Noovid, the brief is your main way of telling the creator what you expect, which messages need to come across and how to show your product.
📝 What to include
The goal of the video
Explain simply what you want this video to do — for example, get attention for a launch, build credibility or show how practical the product is.
What the creator should cover
List the differentiators, benefits or messages that must be in the video. Be direct, as if you were explaining to someone who's never seen your product.
The tone you want
Something spontaneous and natural? Or more explanatory and informative? Telling the creator the tone helps them a lot.
What should and shouldn't appear
If you have visual guidelines — show the packaging, say the brand name, avoid places with a competitor's brand — spell them out.
Inspiration videos (optional)
You can attach up to 3 reference videos — from ideas saved in the Inspiration library or videos you've already received — to show the style you have in mind.
🤔 Not sure what to write?
- Prefer to let the creator write it? Choose Creative freedom: the creator sends you their script in the chat to approve before filming.
- Want to write it yourself but feeling stuck? Click AI Mode under the script editor in the Content step (after choosing the creator profile). Tell it the problem your product solves, your brand voice and anything to avoid, and in about two minutes you'll get 3 script variants to pick from and edit. The Free plan includes 1 AI script per month and Noovid Pro includes 100.
Quick tip
Ask yourself, "What does the creator need to know to make a video I'd actually use in my campaign?"
📚 Want more?
A clear brief means fewer questions, less back-and-forth and better content. For practical examples and more tips, check out our full guide:
Complete guide: how to create the perfect UGC brief
And if you'd like a second pair of eyes, our team is happy to review your brief with you before it goes live.
Set up your Brand Kit
Set up your Brand Kit under Settings → Account → Identity (colours, font, logos, caption style and brand voice). Creators see it on every project, so you don't have to repeat it in each brief.
Which Content Format should I choose?
The formats available on Noovid — vertical (9:16), horizontal (16:9), or any format — and how to pick the right one.
How do I send reference videos to creators?
Show creators the style you want with reference videos — from the Inspiration library or from videos you've already received — when creating a project or in the chat.