User-Generated Content (UGC)
What User-Generated Content (UGC) is and what a content creator does.
User-Generated Content (UGC) is content about a brand made by real people — customers, fans or creators — rather than by the brand itself. It can be a quick testimonial, a review with a photo, a social media post, a video, a podcast or any other content that mentions or recommends a product.
💜 Why brands love it
- UGC builds trust.
- It puts real experiences with a product in the spotlight.
- It can turn loyal customers into genuine fans of the brand.
📝 A note on permission
Permission matters
UGC isn't automatically an endorsement, and it doesn't give anyone the right to use someone else's content without permission. Even if a post mentions a brand, that doesn't mean the brand can reuse it.
🎥 What is a content creator?
A content creator makes photos, videos and other content — often with just a smartphone. You don't need a big following. Creators tend to be authentic and enthusiastic about the products they try, and they're great at making natural, engaging content people enjoy watching and sharing.
Content can take many forms: videos, photos, social media posts, blog posts, audio and more. You don't need to be a professional or have experience to build a reputation as a great creator!