How are hooks delivered and approved?
The creator sends the main video first, then each hook. You review every video on its own, and they all sit together on the Videos page.
The creator starts with the main video. Once you approve it, they film the hook variations, and you review each one on its own.
🪜 Step by step
The main video comes first
The creator films the main video following the script, and you review it on the job page as usual: approve it or request changes.
Then the hooks
Once the main video is approved, the creator films each hook: the same video with a different opening. If you wrote an opening line for a hook, they use it. If you left it blank, they write their own.
Review each hook
Each hook arrives as a separate video on the job page (Hook 2, Hook 3 and so on). Approve it or request changes, just like the main video. Each one is reviewed and approved on its own.
⏰ Deadlines and auto-approval
- The delivery deadline is the main video's. The hooks open up once you've approved it.
- Each video has its own 7-day review window. If you don't respond, it's approved automatically.
- The creator is paid once every video in the pack is approved.
📂 Finding your hooks
On the Videos page, a creator's hooks are stacked into one card with the main video. Use the arrows to flip between them and download each file.
You can also send every hook to your Meta or TikTok ad library. Each one keeps the creator's video name with a "· Hook 2" style suffix, so they're easy to tell apart when you set up your test.
What is the Hook Pack and how do I add it?
Get extra versions of the same video, each with a different opening, to A/B test your ads. Packs, prices and how to add it.
What is the Photo Pack and how do I add it?
What the Photo Pack is, what you get, and how to add it to your project and describe the photos you want.