What is User-Generated Content (UGC)?
What User-Generated Content (UGC) is and what a content creator does.
UGC (User-Generated Content) is content about a brand made by real people — customers, fans or creators — rather than by the brand itself. It can be a short testimonial, a review with a photo, a social media post, a video, a podcast and much more.
❤️ Why brands love it
UGC builds trust. It puts a real person's experience with the product front and centre, which feels more genuine than a traditional ad and can turn happy customers into loyal fans.
A note on permission
UGC isn't always a direct endorsement, and it's never an excuse to use someone's content without permission. Even if a post mentions a brand, that doesn't mean the brand can reuse it.
🎥 What is a content creator?
Someone who makes photos, videos and other content — often just with a smartphone.
- You don't need a big following.
- What makes creators great is that they're authentic and enthusiastic, and they know how to make natural, engaging content people actually want to watch and share.
- You don't need to be a professional or have experience to build a reputation as a great creator.