🎬 Creating content
Do I have to show my face in a video?
Showing your face builds connection and authenticity, but always check the project brief.
It's not always required, but we recommend it — it can make all the difference. Showing your face builds connection, trust and authenticity, which is what UGC is all about.
Brands are looking for real creators with genuine experiences who can show off their products naturally and convincingly. When you appear on camera, your content feels more engaging, and you're more likely to be picked for new projects.
Check the brief
Always read the brief for each project you accept. Some brands require you to appear in the video, while others are happy with other formats.