Which content format should I choose?
The formats available on Noovid — vertical (9:16), horizontal (16:9) or any format — and how to pick the right one.
Pick the format based on where the video will be shown: vertical for phones and social media, horizontal for YouTube, desktop and broader ad campaigns. Not sure yet? That's fine — here's a quick guide.
The format is the shape of the video (the ratio between width and height). Think of it as the frame that makes your content fit the platform properly.
📐 Formats on Noovid
When you create a project, you'll find them under Aspect Ratio as Portrait (vertical), Landscape (horizontal) and Any (let the creator choose).
Made for phones and social media. It fills the whole screen on mobile and feels more immersive.
Most used on:
- Instagram Stories and Reels
- TikTok
- Facebook Stories
- Vertical posts on LinkedIn
💡 A quick tip
Think about where the content will be posted and the experience you want your audience to have:
- Focusing on social media and organic engagement? Go vertical.
- For broader campaigns, ads and YouTube, horizontal is the better fit.
- And if you want flexibility, let the creator choose.
Still unsure? Our team is happy to help you pick the right format for your project.