How do I write an effective brief?
What to include in your brief so you get the UGC content you had in mind, without revisions.
A good brief tells the creator what the video is for, what to say and how to show your product. The clearer it is, the more likely you'll get exactly the content you pictured — with no revisions needed.
📝 What to include
The goal of the video
Say simply what you want this video to do — for example, get attention for a launch, build credibility or show how practical the product is.
Points the creator should cover
List the features, benefits or messages that must be included. Be direct — as if you were explaining it to someone who's never seen your product.
The style you're after
Something spontaneous and natural? Or more explanatory? Sharing the tone helps the creator a lot.
What should and shouldn't appear
If you have any visual guidance (show the packaging, say the brand name, avoid settings with a competitor's brand, and so on), spell it out.
Inspiration videos (optional)
You can attach up to 3 reference videos — from ideas you saved in the Inspiration library or from videos you've already received — to show the style you have in mind.
Quick tip
Ask yourself, "What does the creator need to know to make a video I'd actually use?"
🤔 Not sure what to write?
- Prefer to let the creator write it? Choose Creative freedom: the creator sends you their script in the chat for approval before filming.
- Want to write it yourself but you're stuck? Click AI Mode under the script editor in the Content step (after choosing the creator profile). Tell it the problem your product solves, your brand voice and anything to avoid, and in about two minutes you'll get 3 script variants to pick from and edit. The Free plan includes 1 AI script per month and Noovid Pro includes 100.
🎨 Set up your Brand Kit
Set up your Brand Kit under Settings → Account → Identity (colours, font, logos, caption style and brand voice). Creators see it on every project, so you don't need to repeat it in each brief.
📚 Want more examples?
A clear brief means fewer questions, less back-and-forth and better content. For practical examples and more tips, see our full guide:
Complete guide: how to create the perfect UGC brief
Need a hand? Our team is happy to review your brief with you before the project goes live.
Which content format should I choose?
The formats available on Noovid — vertical (9:16), horizontal (16:9) or any format — and how to pick the right one.
How do I send reference videos to creators?
Show creators the style you want with reference videos — from the Inspiration library or from videos you've already received — when creating a project or in the chat.