🎬 Creating content
Do I have to show my face in a video?
Showing your face builds connection and authenticity, but always check the project brief.
It depends on the project — but we really recommend it. Showing your face builds connection, trust and authenticity, which is what UGC is all about.
Brands are looking for real people with genuine experiences who can show their products in a natural, convincing way. Being on camera makes your content more engaging and improves your chances of being picked for new projects.
Always check the brief
Some brands require you to appear in the video, while others are happy with other formats. Check the brief of every project you accept.