Do I have to show my face in a video?

Yes — and it can make all the difference! Showing your face in videos helps create connection, trust and authenticity, which are the pillars of UGC (User-Generated Content).

Brands look for real creators, with genuine experiences, who can represent their products in a natural and convincing way. By appearing in front of the camera, you make your content more engaging and boost your chances of being chosen for new projects.

⚠️ Important:

Always check the brief details of the projects you've accepted. Some brands may require the creator to appear in the video, while others may allow alternative formats.